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Because real experience makes all the difference.
All training is led by Richard Taylor – a broadcast veteran with two decades of experience at BBC News, where he worked as a senior producer, tech correspondent, and show creator. His journalism career has spanned other international broadcasters – CNN, Sky News and ITN – and a portfolio of interviews that includes global political figures, CEOs, celebrities, and innovators.
Today, Richard works with senior leaders from a wide range of industries – from venture capital to AI, fintech and consumer startups through to the world’s largest banks and brands. The goal? To ensure that spokespeople engage the media with clarity, confidence, and control.
Our Approach
We believe effective media training is never off-the-shelf. A weak performance can damage reputations; a strong one can elevate a brand. That’s why we tailor every course to your organisation, your priorities, and your people.
We begin by understanding your business; its messaging, its challenges, and the specific pressure points each participant may face. Then we build bespoke, realistic interview scenarios that reflect those situations.
Courses begin by demystifying the media: exploring what journalists want, how the news cycle works, and the psychology behind effective interviews. From there, participants develop practical skills through a series of progressively more challenging on-camera exercises.
Our training style is built around iterative learning – mastering a high-pressure skill through repetition, feedback and refinement. The result: real confidence, not just theoretical understanding.
What Sets Us Apart
We combine journalistic insight with cutting-edge tech to offer training that’s as relevant as it is rigorous.
Broadcast-Grade Equipment
Every course uses a full professional setup - including large-format cameras, lighting rigs and high-quality radio mics to replicate a real interview environment. This enhances realism and prepares delegates for the actual pressures of broadcast scenarios.
Personalised Video Feedback
Optionally, participants receive a professionally recorded video of their final interview, with annotated feedback and performance notes. This becomes a lasting reference guide, supplementing the comprehensive booklet given to all delegates.
AI Tools for Interview Prep
With a deep background in tech and digital media, Richard also brings a modern edge to the training. Delegates are introduced to tailored AI-driven tools that can assist with message shaping, media prep, and simulated Q&A - empowering them to continue honing their skills after the course.
Course Objectives
Understand the goals and mindset of journalists
Refine and tailor messages for different audiences and media formats
Stay composed and in control during high-stress interviews
Learn to confidently block, bridge, and steer conversations
Improve body language, vocal tone and on-camera presence
Prepare for interviews across TV, radio, video, online and virtual formats
A clear, visual introduction to how the media works and what makes a strong spokesperson
A warm-up interview with personalised coaching and analysis
Messaging and bridging strategies to stay on-message under pressure
A second, more challenging interview to apply and reinforce learning
A session focused on advanced techniques - voice, posture, eye-line, energy
A final ‘real world’ interview, recorded and annotated for future reference
Typical Format
What Our Clients Say
In a nutshell: clarity, confidence – and results that stick.
“Rich’s media training was a game-changer for me. Before we worked together, I approached media interviews with visible nerves; after just a few sessions, I felt—and sounded—completely in control. Rich’s ex-BBC insight, paired with his British humor, made intense training both effective and memorable. If you’re a C-suite leader who wants to own the room, Rich is the coach who gets you there.
Jp Richardson, Founder, Exodus Crypto
Richard Taylor’s media training is the gold standard available to international organizations today. I have seen trainees of all levels of ability benefit from the rich depth of experience he offers. He gives a thorough grounding in the techniques needed to survive today’s media landscape using a mix of theory and practical experience in the hot seat in front of the camera.
Graham Dwyer, Executive, Asian Development Bank
“ I highly recommend Richard to anyone preparing for media interviews. He will help you navigate even the most challenging situations with confidence and grace.”
Sara Xi, Chief Product Officer in Climate Tech & Blockchain
“Richard’s relaxed style and valuable, actionable feedback made it a pleasure to work with him. It was highly beneficial to walk through real-world scenarios and receive clear, concise input from someone with years of experience. He’s a true pro.”
Frank Bien, CEO, Google Cloud
“He does a fantastic job of preparing people for media interviews by teaching them skills and techniques”
Clarissa Horowitz, BitGo
Richard’s insight and real life examples elevated the training from good to exceptional. He shared his experience interviewing for online, print and broadcast during the theory part of the training, but the real value came when he conducted mock media interviews. He put our executives on the spot, assessed the individual executives experience and managed to tailor each and every interview to enable the executive to learn.
Emma McCullough, Marketo (Adobe)
I have had the privilege of working with many of the
world’s most famous professionals in journalism. I can
say unequivocally that Richard is a leader in his field.
